The Word on Employment Law draws our attention to the subject of technology and union organizing (Union Uses Blog to Organize Manufacturing Plant). Not surprisingly, these organizing techniques are being used with increased frequency.
Have a read of Organizing 2.0 Savvy Online Campaign Yields Victory for N.Y. Can Plant Workers:
"So organizers got crafty and set up a special blog strictly for the 164 employees to debate, strategize, air concerns and ultimately come together for victory, all while avoiding many of the union-busting tactics so common in most campaigns."
According to the article, the employer set up its own site "but it lacked two-way communication, only plugged the company’s talking points and fell flat with the work force".
These are interesting times and technology is increasingly becoming part of the organizing landscape. In the end, its about getting your message out (whether your the union or the employer).
