That's what McKinsey & Company ask in a short Conversation Starter article. The article starts:
According to a recent McKinsey Quarterly survey, 79 percent of all companies have cut costs in response to the global economic crisis—but only 53 percent of executives think that doing so has helped their companies weather it. Yet organizations continue to cut. Cost reductions often go wrong, we believe, and our experience suggests that they can be done in a better way.
That is startling - only 53 percent of executives think that doing so has helped their companies weather it [the global economic crisis]. Cutting costs often means reducing headcount and taking salaries and benefits and other associated costs out of the business. If 53% don't think that the cost cutting measures they've employed have helped, it makes you wonder what they're going to look like once this financial crisis ends.

